Brewery Market Opportunity in Portage, MI 49002
Brewery Opportunity Score
47.6
Moderate Opportunity
Portage, Michigan (49002) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.6 reflects a balanced market — decent demographics and income ($71,621 median household), but with some existing competition (BDI: 10.3). Population of 19,444 provides a reasonable customer base.
Population
19,444
Potential customer base
Median Income
$71,621
Household income
National Rank
#2,406
Top 48% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 49002 (2)
| Name | Type |
|---|---|
| Bravo! Restaurant & Cafe | Brewpub |
| Latitude 42 | Brewpub |