Brewery Market Opportunity in East Lansing, MI 48823
Brewery Opportunity Score
66.3
High Opportunity
ZIP code 48823 in East Lansing, Michigan represents a high-opportunity market for a new brewery. With a Brewery Opportunity Score of 66.3, this area combines strong demographics, favorable income levels, and relatively low brewery competition. The current Brewery Density Index is just 4.1, suggesting significant room for growth in a market of 49,379 residents.
Population
49,379
Potential customer base
Median Income
$50,837
Household income
National Rank
#74
Top 98% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48823 (2)
| Name | Type |
|---|---|
| Ellison Brewery & Spirits | Micro |
| Harpers Restaurant and Brewpub | Brewpub |