Brewery Market Opportunity in Novi, MI 48375
Brewery Opportunity Score
54.9
Moderate Opportunity
Novi, Michigan (48375) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 54.9 reflects a balanced market — decent demographics and income ($112,978 median household), but with some existing competition (BDI: 4.2). Population of 23,927 provides a reasonable customer base.
Population
23,927
Potential customer base
Median Income
$112,978
Household income
National Rank
#882
Top 81% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48375 (1)
| Name | Type |
|---|---|
| Ascension Brewing Company | Brewpub |