Brewery Market Opportunity in Ferndale, MI 48220
Brewery Opportunity Score
50.1
Moderate Opportunity
Ferndale, Michigan (48220) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.1 reflects a balanced market — decent demographics and income ($86,095 median household), but with some existing competition (BDI: 14.0). Population of 21,502 provides a reasonable customer base.
Population
21,502
Potential customer base
Median Income
$86,095
Household income
National Rank
#1,782
Top 61% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48220 (3)
| Name | Type |
|---|---|
| Axle Brewing Company | Micro |
| Urbanrest Brewing Company | Micro |
| Woodward Avenue Brewers | Brewpub |