Brewery Market Opportunity in Troy, MI 48084
Brewery Opportunity Score
56.7
Moderate Opportunity
Troy, Michigan (48084) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 56.7 reflects a balanced market — decent demographics and income ($106,004 median household), but with some existing competition (BDI: 6.4). Population of 15,659 provides a reasonable customer base.
Population
15,659
Potential customer base
Median Income
$106,004
Household income
National Rank
#646
Top 86% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48084 (1)
| Name | Type |
|---|---|
| Granite City Food & Brewery (#28) | Brewpub |