Is 37738 a good place to open a brewery?

Based on our analysis, 37738 (Gatlinburg, Tennessee) is rated "Low Opportunity" with a Brewery Opportunity Score of 40.6/100. The area has 5,269 residents, $63,133 median household income, and a current BDI of 19.0.

What factors determine brewery opportunity in 37738?

The BOS for 37738 considers five factors: household income, demographics (25-44 age group at 4.0%), education (bachelor's+ at 30.9%), existing competition (BDI: 19.0), and accessibility.

Brewery Market Opportunity in Gatlinburg, TN 37738

Brewery Opportunity Score

40.6

Low Opportunity

ZIP code 37738 in Gatlinburg, Tennessee currently shows limited opportunity for a new brewery (BOS: 40.6). The combination of demographics, income ($63,133), and current competition (BDI: 19.0) suggests this market may not be the strongest choice for a new venture at this time.

Population

5,269

Potential customer base

Median Income

$63,133

Household income

National Rank

#4,121

Top 11% nationally

Current BDI

19.0

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 37738 (1)

Name	Type
Smoky Mountain Brewery (#2) - Gatlinburg	Brewpub

Related Data for 37738

📊Brewery DensityCurrent brewery concentration in 37738 📈Tennessee MarketState brewery trends & health

Nearby ZIP Codes

37770BOS: 36.4Low Opportunity 37701BOS: 42.2Low Opportunity 37804BOS: 45.0Moderate Opportunity 37660BOS: 43.7Low Opportunity 37659BOS: 43.9Low Opportunity