Brewery Market Opportunity in Hillsborough, NC 27278
Brewery Opportunity Score
52.4
Moderate Opportunity
Hillsborough, North Carolina (27278) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 52.4 reflects a balanced market — decent demographics and income ($101,821 median household), but with some existing competition (BDI: 7.0). Population of 28,546 provides a reasonable customer base.
Population
28,546
Potential customer base
Median Income
$101,821
Household income
National Rank
#1,293
Top 72% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 27278 (2)
| Name | Type |
|---|---|
| Eno River Brewing | Micro |
| Mystery Brewing Co | Brewpub |