Brewery Market Opportunity in Salem, VA 24153
Brewery Opportunity Score
48.0
Moderate Opportunity
Salem, Virginia (24153) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.0 reflects a balanced market — decent demographics and income ($72,691 median household), but with some existing competition (BDI: 7.8). Population of 38,249 provides a reasonable customer base.
Population
38,249
Potential customer base
Median Income
$72,691
Household income
National Rank
#2,297
Top 50% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 24153 (3)
| Name | Type |
|---|---|
| Ober Brewing, LLC. | Micro |
| Olde Salem Brewing Company | Micro |
| Parkway Brewing | Micro |