Brewery Market Opportunity in Smithfield, VA 23430
Brewery Opportunity Score
47.4
Moderate Opportunity
Smithfield, Virginia (23430) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.4 reflects a balanced market — decent demographics and income ($103,580 median household), but with some existing competition (BDI: 10.5). Population of 19,057 provides a reasonable customer base.
Population
19,057
Potential customer base
Median Income
$103,580
Household income
National Rank
#2,475
Top 46% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 23430 (2)
| Name | Type |
|---|---|
| Pagan River Brewing Company | Planning |
| Wharf Hill Brewing | Brewpub |