Brewery Market Opportunity in Harrisonburg, VA 22801
Brewery Opportunity Score
58.3
Moderate Opportunity
Harrisonburg, Virginia (22801) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 58.3 reflects a balanced market — decent demographics and income ($70,779 median household), but with some existing competition (BDI: 5.0). Population of 39,870 provides a reasonable customer base.
Population
39,870
Potential customer base
Median Income
$70,779
Household income
National Rank
#496
Top 89% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 22801 (2)
| Name | Type |
|---|---|
| Pale Fire Brewing Co | Micro |
| Three Notch'd Valley Collab House | Micro |