Is 18702 a good place to open a brewery?

Based on our analysis, 18702 (Wilkes Barre, Pennsylvania) is rated "Low Opportunity" with a Brewery Opportunity Score of 44.3/100. The area has 42,120 residents, $54,892 median household income, and a current BDI of 2.4.

What factors determine brewery opportunity in 18702?

The BOS for 18702 considers five factors: household income, demographics (25-44 age group at 9.1%), education (bachelor's+ at 23.0%), existing competition (BDI: 2.4), and accessibility.

Brewery Market Opportunity in Wilkes Barre, PA 18702

Brewery Opportunity Score

44.3

Low Opportunity

ZIP code 18702 in Wilkes Barre, Pennsylvania currently shows limited opportunity for a new brewery (BOS: 44.3). The combination of demographics, income ($54,892), and current competition (BDI: 2.4) suggests this market may not be the strongest choice for a new venture at this time.

Population

42,120

Potential customer base

Median Income

$54,892

Household income

National Rank

#3,253

Top 29% nationally

Current BDI

2.4

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 18702 (1)

Name	Type
Breaker Brewing Company	Brewpub

Related Data for 18702

📊Brewery DensityCurrent brewery concentration in 18702 📈Pennsylvania MarketState brewery trends & health

Nearby ZIP Codes

18705BOS: 41.1Low Opportunity 18706BOS: 41.5Low Opportunity 18657BOS: 41.8Low Opportunity 18640BOS: 41.1Low Opportunity 18612BOS: 50.4Moderate Opportunity