Brewery Market Opportunity in Easton, PA 18042
Brewery Opportunity Score
49.9
Moderate Opportunity
Easton, Pennsylvania (18042) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 49.9 reflects a balanced market — decent demographics and income ($75,806 median household), but with some existing competition (BDI: 6.7). Population of 44,797 provides a reasonable customer base.
Population
44,797
Potential customer base
Median Income
$75,806
Household income
National Rank
#1,854
Top 60% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 18042 (3)
| Name | Type |
|---|---|
| The Brewery Böser Geist Brewing Co., LLC | Micro |
| Two Rivers Brewing Co | Brewpub |
| Weyerbacher Brewing Co | Regional |