Brewery Market Opportunity in Troy, NY 12180
Brewery Opportunity Score
54.9
Moderate Opportunity
Troy, New York (12180) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 54.9 reflects a balanced market — decent demographics and income ($73,767 median household), but with some existing competition (BDI: 3.7). Population of 54,071 provides a reasonable customer base.
Population
54,071
Potential customer base
Median Income
$73,767
Household income
National Rank
#880
Top 81% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 12180 (2)
| Name | Type |
|---|---|
| Brown's Brewing Co | Brewpub |
| Rare Form Brewing | Micro |