Brewery Market Opportunity in Salem, CT 06420
Brewery Opportunity Score
51.5
Moderate Opportunity
Salem, Connecticut (06420) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.5 reflects a balanced market — decent demographics and income ($118,839 median household), but with some existing competition (BDI: 23.1). Population of 4,323 provides a reasonable customer base.
Population
4,323
Potential customer base
Median Income
$118,839
Household income
National Rank
#1,472
Top 68% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 06420 (1)
| Name | Type |
|---|---|
| Fox Farm Brewery | Micro |