Brewery Market Opportunity in Watertown, MA 02472
Brewery Opportunity Score
58.2
Moderate Opportunity
Watertown, Massachusetts (02472) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 58.2 reflects a balanced market — decent demographics and income ($123,383 median household), but with some existing competition (BDI: 2.8). Population of 35,317 provides a reasonable customer base.
Population
35,317
Potential customer base
Median Income
$123,383
Household income
National Rank
#510
Top 89% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 02472 (1)
| Name | Type |
|---|---|
| Brazo Fuerte Artisanal Beer | Proprietor |