Brewery Market Opportunity in Salem, MA 01970
Brewery Opportunity Score
54.4
Moderate Opportunity
Salem, Massachusetts (01970) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 54.4 reflects a balanced market — decent demographics and income ($85,189 median household), but with some existing competition (BDI: 4.5). Population of 44,115 provides a reasonable customer base.
Population
44,115
Potential customer base
Median Income
$85,189
Household income
National Rank
#953
Top 79% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 01970 (2)
| Name | Type |
|---|---|
| Notch Brewing | Micro |
| Salem Beer Works | Brewpub |