Brewery Opportunity Score
48.1
Moderate Opportunity
Fitchburg, MA 01420 — Brewery Market Opportunity
Fitchburg, Massachusetts (01420) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.1 reflects a balanced market — decent demographics and income ($70,334 median household), but with some existing competition (BDI: 2.4). Population of 41,677 provides a reasonable customer base.
Population
41,677
Potential customer base
Median Income
$70,334
Household income
National Rank
#2,282
Top 50% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 01420 (1)
| Name | Type |
|---|---|
| River Styx Brewing | Micro |