Brewery Opportunity Score
47.3
Moderate Opportunity
Pittsfield, MA 01201 — Brewery Market Opportunity
Pittsfield, Massachusetts (01201) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.3 reflects a balanced market — decent demographics and income ($68,879 median household), but with some existing competition (BDI: 2.2). Population of 45,072 provides a reasonable customer base.
Population
45,072
Potential customer base
Median Income
$68,879
Household income
National Rank
#2,482
Top 46% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 01201 (1)
| Name | Type |
|---|---|
| Wandering Star Brewing Co | Micro |