Brewery Market Opportunity in Northampton, MA 01062
Brewery Opportunity Score
48.2
Moderate Opportunity
Northampton, Massachusetts (01062) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.2 reflects a balanced market — decent demographics and income ($87,800 median household), but with some existing competition (BDI: 32.7). Population of 9,188 provides a reasonable customer base.
Population
9,188
Potential customer base
Median Income
$87,800
Household income
National Rank
#2,248
Top 51% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 01062 (3)
| Name | Type |
|---|---|
| Brew Practitioners, LLC. | Micro |
| Building 8 Brewing | Micro |
| Goat Creek Brewing | Planning |