ZIP 68123, NE (68123) — Brewery Desert
With 34,098 residents earning a median of $96,188, the 68123 ZIP code in ZIP 68123 checks every box for a successful taproom — except that none exists. This underserved area is one of Nebraska's largest by population.
FAQ
Are there any breweries in ZIP code 68123?
No. As of our latest data update, there are zero active breweries (microbreweries, brewpubs, nano breweries, or taprooms) in ZIP code 68123 (ZIP 68123, Nebraska).
Why is 68123 considered a brewery desert?
ZIP 68123 qualifies as a brewery desert because it has a population of 34,098 and a median household income of $96,188 — demographics that typically support craft beer consumption — yet no brewery operates in the area.
Is 68123 a good place to open a brewery?
The demographics are promising: 34,098 residents, $96,188 median income, and zero competition. However, success depends on local zoning, lease costs, and market research beyond demographics. Check our Opportunity Score for comparable areas.